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About Whiteboard

Whiteboard Equity is a private investment group focusing on small and midsized businesses in the Midwest.  Our founders have experience as both seasoned executives and business owners.  Given our background, we have a keen understanding of the pride of ownership and desire to see your family business thrive.  We utilize our experience in operations, strategy and finance to build upon the established foundation to promote continued growth.

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Co-Founder and Partner
Brian Aust

Brian has extensive experience as a senior level executive with a track record of success in managing company finances and building relationships. Tech-savvy leader with an ability to streamline business operations while increasing efficiencies and driving bottom-line profits.  Expertise in strategic planning.  Brian’s experience ranges from public accounting to work as a CFO across multiple industries.  Most recently, Brian founded a fractional CFO and consulting firm which has given him exposure to numerous industries and continued experience in shaping and executing upon growth strategies.  

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Co-Founder and Partner
Jordan Fuehrer

Jordan has extensive experience as an executive working to operationalize strategy, drive innovation and launch new products.  Strong operational leader with a keen focus on strategic planning.  Experience ranges from working with a tech focused start up to large publicly traded companies.  In addition to his executive experience, Jordan is an experienced entrepreneur having started an existing successful family business.  As a fellow entrepreneur and family business owner, he has a unique perspective and understanding of the needs of family business owners looking to work with Whiteboard Equity.

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